BREAKING NEWS: In a groundbreaking move in NRL, the penrith panthers have secured a Historic partnership deal with PlayStation 2025, marking it the first time a NRL team will secure such deal, the deal which includes a 30%.. Read more via link

The deal, reportedly valued in the millions, includes a 30% stake in digital branding rights, exclusive content creation, and joint fan engagement campaigns across both platforms. PlayStation’s iconic logo will also feature prominently on the Panthers’ 2025 kits, training gear, and at BlueBet Stadium.

“This is more than just a sponsorship—it’s a cultural collaboration,” said a Panthers spokesperson. “We’re aligning with one of the biggest entertainment brands in the world to bring fans an experience that goes beyond the field.”